Turn BLiNK AI's new positioning into a flagship video that helps automotive dealers see the value, understand the experience, and take the next step.
Approve by July 24, 2026 to hold a Utah production window this summer.
01 — What We Heard
BLiNK AI is looking for an ongoing video partner, beginning with an overarching brand story that helps automotive dealers understand the product and equips the sales team with a stronger asset for outreach, meetings, and follow-up.
The creative needs to combine authentic dealership footage with controlled product visualization, work across multiple marketing and sales channels, avoid generic animated characters and repetitive stock footage, and protect sensitive dashboard details.
The first engagement should produce an immediately useful flagship video while establishing the foundation for approximately three to five videos per month.
02 — Executive Summary
BLiNK AI needs more video — three to five a month, across sales, marketing, and product. The fastest way to get there is to build the first one properly and build the system underneath it at the same time.
You have just refined your positioning, messaging, and brand story. The next move is to make that story visible: one flagship video that a salesperson can send before a dealer call, play during a meeting, and follow up with afterward. The same story then powers the website, email, YouTube, organic social, and paid media.
This 30-day Sprint translates BLiNK AI's updated messaging into a premium hybrid brand story — authentic dealership footage, real people, controlled product visualization, and branded motion design. It replaces repetitive stock automotive clips with an original footage library that belongs to BLiNK AI, and it leaves behind a reusable motion and interface-visualization system so the next three to five videos are faster, cheaper, and visually consistent.
Every video after this one gets cheaper and faster because of what this Sprint leaves behind. The Sprint creates the first priority asset and establishes the creative direction, footage library, and workflow for the videos that follow.
03 — The Current Challenge
The experience lives across a customer's phone and a dealership's screens. That is exactly what a written explanation or a screenshot cannot carry.
The experience happens across multiple screens
What the customer sees on their phone and what the dealership team sees on their computer are two halves of one story. Neither half explains the product on its own.
Written explanations create friction
Dealers are busy. A paragraph asks them to assemble the picture themselves. A well-built video hands them the picture in ninety seconds.
Stock automotive footage doesn't feel proprietary
The same generic dealership clips circulate across the category. They make a differentiated product look interchangeable with everyone else's.
Sales needs an asset that works when nobody is in the room
Right now the explanation depends on a salesperson saying it well, every time. The story should do that work before the call and again after it.
Marketing needs one story that travels
Website, email, YouTube, organic social, paid media, and sales follow-up currently pull from disconnected assets instead of one core narrative.
Product visuals must inform without over-exposing
The dashboard is a competitive asset. The video needs to make the workflow legible while keeping sensitive detail out of frame.
04 — Before & After
The real goal
The goal is not just one polished video. It is a flagship sales asset plus a reusable creative system — so the next three to five videos a month are faster, cheaper, and consistent.
05 — The Opportunity
The hard thinking has already happened inside BLiNK AI. The Sprint's job is to convert that clarity into an asset dealers can watch — and into a system your team can keep using.
New positioning is at its most valuable in the first months after it lands. Putting it on screen now sets the reference point for every asset that follows.
One flagship story funds many derivatives — a condensed cut, vertical cutdowns, thumbnails, stills, and a footage library that keeps paying off long after launch.
Three to five videos a month needs something to build on. The Sprint creates the first priority asset and establishes the creative direction, footage library, and workflow for the videos that follow.
06 — What the Flagship Video Must Accomplish
Translate BLiNK AI's refined positioning into language a dealer principal understands on first watch.
Show both sides of the product — the customer's phone and the dealership's screens — as one connected flow.
Give reps an asset they can send before a call, play inside a meeting, and follow up with afterward.
Work across the website, email, YouTube, organic social, and paid media without being rebuilt each time.
Set the footage, motion, type, and interface language that every future BLiNK AI video inherits.
07 — Recommended Engagement
A focused 30-day engagement to create BLiNK AI's flagship brand story video, capture original dealership footage, visualize the product experience, and produce campaign-ready versions for sales and marketing.
08 — Creative Concept & Visual Approach
Live action earns belief. Motion design carries the explanation. The craft is in how cleanly the two are layered together.
Dealerships, service drives, employees at computers, employees with customers, phones in hand, and the ordinary texture of a working store. Filmed, not simulated.
UI overlays, text-message threads, screen composites on live-action monitors, and simplified workflow diagrams — designed to make the product legible while keeping sensitive dashboard detail out of view.
Animated statistics, value claims, dealer outcomes, kinetic typography, and supporting diagrams — all built as reusable components in BLiNK AI's brand type, color, and iconography.
09 — Proposed Story Architecture
A starting structure, not a finished script. Final messaging is developed collaboratively in Week 1.
Beat 01
Open inside the real pressure of a dealership day — the volume, the interruptions, the revenue that quietly leaks out of the service drive.
Beat 02
What the customer expects on their phone versus what the store can actually deliver today. This is where the tension lands.
Beat 03
Introduce the positioning in plain language — what BLiNK AI does, who it serves, and why it exists — anchored in your refined brand story.
Beat 04
The connected flow across both screens, shown through live action plus controlled interface visualization. This is the heart of the video.
Beat 05
Approved outcomes and proof points, delivered as animated statistics and kinetic type — credible, specific, and never overstated.
Beat 06
A clear, low-friction call to action tuned to the channel — one for sales follow-up, one for the website, one for paid media.
Final narrative, ordering, and emphasis are locked during the strategy phase with Alissa, Claire, and the stakeholders you designate.
10 — Full Scope of Work
11 — Deliverable Summary
1
Flagship brand story
(90–150 sec, 16:9 master)
½
Day of original Utah production
1
~60-second condensed version
3
Short-form vertical or square cutdowns
1
Reusable motion & visualization system
30
Days estimated delivery
12 — Relevant VID Samples
B2B brand stories, product and interface visualization, and sales-enablement assets built for technical products with real business use cases.
13 — 30-Day Timeline
Week 1
Week 2
Week 3
Week 4
Timeline begins after kickoff, receipt of the deposit, confirmed dealership access, and required brand and product assets.
14 — Collaborative Workflow
BLiNK AI already has creative capability in-house. This model uses it — your graphics contractor keeps the visual identity consistent while VID turns the available materials into a cohesive, professionally produced story.
Production is scoped in Utah because BLiNK AI has a local team there. Dealership access is the single biggest schedule dependency — locking the location and participants early is what protects the half-day session, and we plan around employees and pre-arranged participants rather than walk-in customers.
15 — Investment
$12,000
A focused 30-day project investment — not an ongoing monthly production commitment.
How this number was set Based on BLiNK AI's existing creative resources and the ability to complete production in a focused half-day session, VID has structured the Sprint as a fixed $12,000 engagement.
Pricing assumptions Pricing assumes one half-day production session within the agreed Utah production area, one primary location, timely access to approved brand and product assets, consolidated client feedback, and standard production requirements. Additional production sessions, locations, or extraordinary production requirements can be scoped separately when requested. Any extraordinary talent, location, travel, licensing, set construction, 3D animation, or out-of-scope production requirement will be discussed and approved in writing before additional work begins.
16 — After the Sprint
After the Sprint, VID and BLiNK AI can use the video roadmap, footage library, and completed creative system to determine the right ongoing production cadence for the next three to five videos per month.
No ongoing commitment is included in this proposal.
17 — Why VID
VID works as an extension of your marketing team. You get a partner inside the business use case, not a supplier waiting for a brief.
Strategy, production, editing, and motion design run through one system. No handoffs between agencies, no re-explaining the story to a new vendor at each stage.
The Sprint front-loads the work that makes recurring production possible. Creative direction, footage, and workflow are established once, then reused on every video that follows.
Nothing is filmed until the script is approved. The story is locked and signed off before a single production dollar is spent — so the shoot is an execution step, not a gamble.
The work is designed around business use cases. Sales enablement, dealer conversations, and lead generation — not creative output for its own sake.
The Sprint creates reusable infrastructure. Footage, motion components, and a documented visual system that make recurring production viable.
Utah-area production plus distributed post-production. On-site capture where it matters, a full post team behind it — and a workflow that plugs into the creative resources BLiNK AI already has.
18 — Success Measures
What VID is accountable for inside the 30 days.
Downstream marketing metrics influenced by many factors, not video alone.
VID does not guarantee revenue outcomes. We commit to the asset, the system, the process, and the quality standard — and to helping BLiNK AI measure what the work influences.
19 — Next Steps
Review and approve the Sprint below.
Sign the formal service agreement.
Complete the $6,000 deposit.
Schedule kickoff with Dallin and Brenden.
Confirm the Utah production location and date.
Begin strategy and asset collection.
Production slots are booked in advance. Approving by July 24, 2026 holds a August Utah production window and puts final delivery in early September.
20 — Approval
Approving here records BLiNK AI's intent to proceed and triggers the service agreement and deposit invoice. It does not replace the formal service agreement.
Production does not begin until BLiNK AI has signed off on the master script and creative treatment. You are never locked into a shoot for a story you do not like — and if the narrative is not right at that gate, we keep working on it before a camera is ever pointed at anything.
Approving by July 24, 2026 holds an August production window in Utah and puts final delivery in early September. After that date, the next available shoot window moves out with the production calendar.
VID will send the formal service agreement, deposit invoice, and kickoff options.